Explore Our Trusted Brands
At POG Frames, we partner with the world's most trusted optical brands—each chosen for clinical precision, everyday comfort, and category-leading innovation. Whether you need digital screen relief, driving confidence, or elite progressive lenses, there's a brand here that fits your lifestyle perfectly.
🔍 What Sets These Brands Apart
- Zeiss: German-engineered lenses offering unmatched clarity and edge-to-edge precision.
- Essilor: Inventors of Varilux & Eyezen lenses – comfort for all-day screen and progressive wear.
- Hoya: Customisable Japanese optics – made for digital fatigue and fast-moving lifestyles.
- Tokira: Exclusive POG brand – premium photochromics, anti-glare, and multi-zone lenses.
- EverClear: Affordable in-house brand delivering daily value and sharp optics for all prescriptions.
Need Something Bespoke?
Not every lens fits every eye. That's why we created Bespoke by POG — a premium, personalised lens service for high prescriptions, bifocals, colour enhancement and more.
Explore Bespoke Lenses